Robins IB Blog for MONEY

My business video...

2009-10-13T14:24:00.000-07:00

I start with my video but it's more harder than i am think ... i need some time for it ...

i do it in my i movie application on the mac book i talk about this with Tom he give tips about this work ...

Some slogans for LAPDESK ...

2009-10-05T12:09:00.000-07:00

Heatlh in The Lapdesk

Be healthy with Lapdesk

Happiness in Lapdesk

Lapdesk it's your healthcare

Try your Lapdesk and be happy

Be happy everywhere with Lapdesk

Business plan for Lapdesk....

2009-09-28T14:08:00.000-07:00

This is my business plan for LAPDESK i have to write my strategy about sell this product...

Lapdesk it's really usual for people who doesn't like desks. I have to make a new mode like laptops before 10 years and make a mode BOOM from this product i have to focus on the students and working peoples and peoples who doesn't like a desks. We have to sell it via internet like a YouTube and some TV-shoping for better advertising about the product . This product is a nice idea ... we have to do something like MAC to do mode... Everything in every color and more types ... We have to rent some places in the Shop Centrums and sell our product there. We have to make a focus for young peoples. You can make a relaxing and pleasure work with this product. The price of this product can be set about 2o pounds and can be reachable for everyone. We have to make it very cheap becouse we can have a progress from this... We can make a presentation in some countries about his product to increase the sells ... This product can be very succsesful for my thinking me and my partners have to make i very popular thing from this ...

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Logitech Comfort Lapdesk by Logitech (Electronics - 10 Aug 2009)

Buy new: ~~£29.99~~ £20.21

14 Used & new from £20.21

In stock

(1)

Electronics: See all 22 items

New Lap/Laptop Desk/Table with Light/Lamp & Cushion

Buy new: £12.14

9 Used & new from £8.70

In stock

(7)

Kitchen & Home: See all 7 items

PORT E.O.S. Lapdesk - Notebook pad by Port Designs (Electronics)

3 Used & new from £23.99

(9)

Electronics: See all 22 items

Targus Notebook Portable LapDesk - System desk stand by Targus (Electronics)

Buy new: £12.99

4 Used & new from £9.99

In stock

(1)

Electronics: See all 22 items

Logitech Alto Express Laptop Stand by Logitech (Electronics - 3 Jul 2007)

Buy new: ~~£19.99~~ £7.99

22 Used & new from £7.99

In stock

(20)

Office Products: See all 4 items

How to make a Business Plan... This video it's disgusting but there is way ...

2009-09-27T15:20:00.000-07:00

This video is about BUSINESS PLAN you can watch and learn something about this stuff ... If you are follow the point's it's easy ... :))) HAVE FUN >.<

Starbucks Business Plan (Final)

2009-09-27T12:17:00.001-07:00

Check out this SlideShare Presentation:

Starbucks Business Plan (Final)

View more presentations from elektroskop.

Starbucks Business Plan (Final) - Presentation Transcript
Presented Starbucks company...
Executive Summary
Vision Statement:
“ The bottom line is we always figured that putting people before products just made good common sense. So far, it’s been working out for us. Our relationships with farmers yield the highest quality coffees. The connections we make in communities create a loyal following. And the support we provide our baristas pays off everyday.”
Mission Statement:
“ Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow”
Executive Summary
Company Overview
1971 in Seattle’s Pike Place Market
Went public 1992
1999 Hear Music
2006 Starbucks Entertainment
Competing Internationally
Company Background
Founding Shareholders
Jerry Baldwin, Zev Siegel, and Gordon Bowker, Howard Schultz
Company Management
Howard Schultz with other investors
Executive Summary
Strategy Tactics
Customer Orientation, Employees, and Customization
Market Analysis
Domestic is saturated and mature
Intense Competition
Low Capital Requirements
Executive Summary
Market Plan
Ambiance and Personal Experience
Customers prefer known brand names, have high disposable income
Financial Plan
Growth in Revenues
Profit Margins 3-5%
Industry Analysis
Principle Products
Unique Features
Sales Growth / Profit Margins
Industry Data and Prospects
Maturity of Line
Trends
Product’s Unique Features
Variety of products
Customer’s experience
Sales Growth and Profit Margins
Profit margin 3-5%
Sales increased 20% in 2006
Sales predicted to increase 14%
Pretax Profits
Retail operations 2006: $6,583,098
Retail operations 2005: $5,391,927
Foodservice operations 2006: $343,168
Foodservice operations 2005: $304,358
Licensing operations 2006: $860,676
Licensing operations 2005: $673,015
Industry Data
Franchises, coffeehouse chains, and independently owned coffee houses
Supplier Power
Buyer Power
Threat of Substitution
Product Maturity and Trends
Domestic Market Saturation
International Market Growing
Leader in trend of young coffee drinkers
Brand and culture to coffee drinking
Opportunities
Ease of entry
Industry growth
Buyer power
Threats
Brand identity
Economies of scale
Substitutes
Marketing and Sales
Customer Profile
Distribution Systems
Pricing
Stage in Product Life-Cycle
Advertising/Promotion compared to competitors
Customer-End user Profile
Age 18-34
Internet users
Men and women
Majority of ethnicities
High disposable income
Prefer brand names and vulnerable to societal/cultural influences
Distribution
Directly to customers through own retail stores
Partnerships with grocery and retail outlets
Marketing and Pricing
A way of life
Coffee house environment
Charges a premium price
Maturity stage of life cycle
Competition
Major Competitors:
Peet’s Coffee and Tea
Caribou Coffee Company
Competition
Revenue Growth Over Last Year
Starbucks: 22%
Peet’s: 20.1%
Caribou: 19.3%
Starbuck’s accounts for $5,485 Million in sales annually
MORE THAN TRIPLING ANNUAL SALES OF PEET’S AND CARIBOU COMBINED!
Competition
Net Earnings as % of Revenues
Starbucks: .06% to 7.2% of revenues
Peet’s: to 3.8% of revenues
Caribou: worse than previous year to (3.8%) of revenue
Competition
Intensity of Rivalry
Rivalry is mostly determined by:
geographical location
brand identity.
Highly saturated areas = more intense rivalry
Competitors with established brand identity = Bigger threat.
Starbucks competitors pose little threat and rivalry is low – Maintains monopolistic stance.
Competition
Competitive Advantages
3 Unique Competencies:
Employees – Unique Culture
Customer Orientation – Brand Intimacy
Customization – Unique Experience
“ Third Place” Philosophy
Competition
Entry and Exit Barriers
Relatively Low
Low technological requirements
Low capital requirements
Easy to enter and exit this industry
Competition
Pricing
Prices slightly higher than competition
Starbucks: $1.70 for a 16 oz. cup of coffee
Competitors: Between $1.50 - $1.75 for same cup of coffee
Competition
Advertising and Promotional Effort
Amount of Selling, Administrative, and General Expenses as a % of Revenues:
Starbucks = 6%
Peet’s Coffee = 9%
Caribou = 52%
Structure
Sense of Empowerment
Regionalized Leadership
Team Work
Constant Differentiation
Strategy
Differentiate
Constant Internal R&D
Tactics
Focus on Growth
New Product Categories and Channels
Maintain Core Values
Management Team
Baristas
Standardization of Skills
Employee Empowerment as a Tactic
40 Vice Presidents
One Store Manager
Two Assistant Managers
Control
Ground Level
Reduced Bureaucracy
Standardization of Skills
Upper Management
Team Work
Regionalized Leadership
40 Vice Presidents
Compensation
Sense of Empowerment
20 hrs + Receive Stock and Health Care
Other Compensation Includes
Retirement Savings Plan, Discount Stock, Management Bonus, Life Insurance, Discount Merchandise
Recommendations
Multi Domestic Approach
Allows for Regionalized Customization
In Line With Current Goals of Customization and Customer satisfaction
Locally
Market Saturation and 3rd Place Mentality
Conclusion
Differentiation Strategy
Empowerment and Sense of Community
Highly Regionalized Leadership and Localized Customization
Constant Innovation
Q&A

I think this business is one of the most interesting for young peoples ... :))) isn't it ?

Something like Starbucks...

2009-09-27T11:29:00.013-07:00

Do you drink coffee? If you say yes, that means you are more likely to go to Starbucks, which is one of the most important stores that serve coffee in the United State. Because many people in the United State like to drink coffee, our group and I decided to find out what most people think and feel about Starbucks and why they choose Starbucks. So we asked forty- two people and we found out that 83% like to drink coffee in the United States. 90% like to go to Starbucks. 47% say that Starbucks serves a good coffee’s quality. generally we found many people who like to drink coffee in Starbucks, and many people have a positive feeling about Starbucks.

Before I did my survey I thought that I would find many people who do not like Starbucks, because of the high prices and other reasons like the environment, but I found that many people like it. Actually, I found one man who really hates Starbucks and when I asked him to do the survey he said I hate Starbucks and I could not get more information from him because he was really angry about Starbucks. In gournal I found many people who like Starbucks, and many people like the coffee’s quality

Marketing plan for Seeing Eye Seals

2009-09-23T15:37:00.000-07:00

This eyes its very good idea for a students ...

Meybe if someone have to sell this product on the internet he have sucess. I dont know anything about this product but i can try do to some plan for sell it. ( but i really dont know how to make a marketing plan i only try something ).

Financial data - (i dunno for how much a i can sell this product but a think the better way is to sell it very cheap)

- 1 pound per product

- on the first have to make only about 100x and try to sell via internet if its not working a can try to sell it on street but my own. An the better way i can use for more time after when iam earn som money i haveto rent some peoples for it ...

Product data - I have to focus on the students and very old peoples ... i really dont have can this function...

I think this thing its can be really hard to sell it becouse most of users can think this is bullshit but when a put this product on the teleshop maybe i can have sucess ...

About my business BOOK

2009-09-23T15:32:00.000-07:00

I just only start with it ... :)

In the start i am very interesting about this book i think this book can be very usual for peoples who want to start with business ... I have some talks with my uncle about the Coffee business i think in the start it can be very nice idea for young people becouse it's not hard business for control ...

4 ideas for the BUSINESS

2009-09-23T15:26:00.000-07:00

1.REAL WORLD BIZ: www.doula.com;

www.doula.org.uk

 Specialist Classes for Disabled (e.g. Martial Arts,

Archery, Pottery, Swimming)

CONCEPT: Like the so-called ‘able’ population, the

disabled love to participate in a broad range of sports,

arts and recreational activities. With over 650 million

disabled individuals across the world, the market for such

services is significant.

STRENGTHS: Fun; feelgood factor; positive local

media attention; outdoors-based work; relationships with

disabled and their carers.

WEAKNESSES: Not many – venues and equipment

can be hired on an ad hoc basis.

I think this is can be good idea and very nice gesture but i really don't know how it can works i don't understand everything...

- 239 -

2.REAL WORLD BIZ: www.handywomanri.com;

www.dorset-handywoman.co.uk;

www.handywoman.co.uk

 Fast, Affordable Home Inspections for Landlords/

Buyers/Sellers

CONCEPT: Buyers/owners of properties need a fast,

cheap, reliable inspection to ascertain the true physical

condition of a house or apartment from an independent

400 Latest & Greatest Small Business Ideas - 2008/09 International Edition

assessor, not someone with a potential conflict of interest.

A flat-fee approach is recommended.

STRENGTHS: Can be operated from home; no

provision of products therefore no inventory; sufficient

expertise and experience should significantly speed up

examination process; senior-friendly small business.

WEAKNESSES: Valuation knowledge needed and keen

understanding of local market; low repeat business

potential.

Yeah i think this a very good idea for students when the are live far far from home...

3.REAL WORLD BIZ:

www.businessweek.com/smallbiz/news/date/9906/f990

625.htm; www.theapplegategroup.com/makeover.html;

www.deluxe.com/small-business-makeover.jsp

 Rabbit ‘Hotel’ Owner

CONCEPT: Jacky Hall, a British entrepreneur,

recognized the need for the care of small pets, including

rabbits, while their owners were away on holidays. To this

end, she opened a very successful rabbit ‘hotel’ at her

home. Her business is now being franchised nationally in

the UK.

STRENGTHS: Dream job for pet lovers; great potential

for word-of-mouth marketing; for someone with the land,

the overheads are relatively low; senior-friendly small

business.

WEAKNESSES: May only suit those with a large block

of land; only suits pet lovers; pets will require constant

supervision.

I have to smile little but about this idea it can works but a don't want to have million of rabbits in my house maybe better idea to rent some place for this business...

4.REAL WORLD BIZ: www.2mediate.org;

www.mediate.com; www.arenamediation.co.uk

 Etiquette Training for Business

CONCEPT: PR-conscious corporations are acutely

aware today of the importance of interfacing with other

businesses and the public in a professional and

sophisticated manner. As such, they will often invest

considerable sums in training their staff in forms of

business etiquette. Some of the etiquette-based small

businesses below also provide etiquette training for

children and for international cross-cultural meetings.

STRENGTHS: No office required; like other specialized

consultancies, one large corporation could provide many

years of work; senior-friendly small business.

WEAKNESSES: High level communication and

presentation skills essential; only suited to certain types

of individuals; need for thorough, up-to-the-minute

knowledge of etiquette.

I can't understand to everything but i think it can works but i have no idea for this business it's not interesting for me...

This is my blog for Business ...

2009-09-22T11:08:00.000-07:00